Al Berry
I work as a fractional brand and marketing director, creative brand story maker and innovation consultant.
I leverage my technology, creativity and organisational change knowledge to help scale-ups get good at marketing, accelerate and grow.
I'm known for my visionary approach and ability to deliver a strategic vision through to hands-on execution.
Hello
I'm Al Berry,
My career has focussed on unlocking brand growth by deploying commercial creativity, content and technology; often combining all three for maximum impact.
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In 2024, brands that know how to entertain their audiences win. They capture an unfair share of people's attention, dominate conversations long after the party ends and cultivate a fiercely loyal following eagerly anticipating their next move.
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But, being entertaining isn't easy.
It starts way before you comms, with your product and your outlook on the world. It requires creativity, authenticity and a deep understanding of your audience to succeed.
What I do
The world loves to productize solutions. The reality is not everything fits inside a small box.
Here you'll find insights into my professional approach, thought processes, and key accomplishments.
It highlights my core competencies and demonstrates how I deliver value.
Interim / Fractional CMO
I've been a marketing director (whether full-time, interim, or fractional) working with startups and scaleups, looking for help in developing their marketing from brand proposition to fully integrated executions.
Consultancy
I have successfully launched, managed and advised multiple brands across different categories and continents, reaching millions of consumers and generating significant revenue.
Brand Storymaking
& Storytelling
Brand Storymaking is the lifeblood of any business that thinks it's a brand*.
Crafting recurring narratives, and blending audience insights with creativity, help to develop a strategic blueprint and playbook that last longer than a single viral TikTok post.
Content Strategy
I regularly work on short-term consulting projects. These are usually focused on a specific issue often related to larger change or transformation projects. (Capability / Technology Integration / New Products / Markets)
Brand IP /
Branded Entertainment
As an early pioneer, branded entertainment has played a role in multiple brands I've worked with Along that journey, I've witnessed first-hand the change from a simple brand awareness play to something much more integrated, and effective, developing IP that can be exploited and monetised.
Creative Technology
& AI Integration
Warm blood is no longer the only way to get marketing done. Advocate and instigator, I have deployed predictive and generative AI solutions into businesses at scale. Through my affiliation to GreyHairWorks! network, I am primed by a collective knowledge of tangible solutions, ready to be implemented today.
Pitch Comms
Great businesses need great stories to win investment. "The most powerful person in the world is the storyteller. The storyteller sets the vision" From pitch presentations to pitch films, I shape your business narrative, to secure the next phase of growth is essential.
Writer /
Creative Director
One of my favourite pastimes is writing about where I see challenges and opportunities within the industry. I regularly contributed to articles and have a hand in creating some chart-busting podcasts in both the UK and US.
Attention!
It's the core of what all brands seek. It's hard to place an exact date on it but wouldn't you agree at some point over the last decade, the world seemed to get well, very busy?
The antidote to "busy" is often described as calm, stillness, or simplicity. These concepts represent a state of focus, mindfulness, and presence where one prioritizes what matters most, reduces distractions, and avoids unnecessary hustle.
It's about intentionality—doing less, but with purpose and clarity. For the business owners, brands and buccaneers I work with bringing clarity to a seemingly complex world of marketing is where I deliver incremental value.
Let's go
I love working with business leaders and multi-disciplinary teams to create new products, services and business models that embrace new technologies and shifts in customer expectations, or change internal culture.
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If you're ready for a meaningful and fruitful conversation about how I can help your business you can reach me on Linkedin.
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